28th October 2022 – EA SPORTS™ and Show Racism the Red Card (SRtRC) have announced that the winning artwork of this year’s ‘IT’S IN THE GAME’ School Competition award will be integrated into FIFA 23 from today.
10 year-old Lina Reid was announced as the winner of the 2022 award in May with her artwork, titled’ We are All Equal’, commended by judges as unique, powerful and inspiring
The artwork design is now accessible to FIFA players across the globe as a digital TIFO in EA SPORTS FIFA 23 Ultimate Team.
Marketing Director, EA SPORTS FIFA, James Salmon said: “We have worked closely with Show Racism the Red Card since 2020 and this competition is another example of how our relationship continues to grow. We are delighted to use our platform to help spread the charity’s anti-racism message, with players across the globe able to access the Tifo from today. Lina’s winning design is fantastic so I’m sure it will resonate with a huge number of our fans!”
Deputy Chief Executive, Show Racism the Red Card, Paul Kearns said: “Show Racism the Red Card (SRtRC) are absolutely thrilled to further extend our partnership with EA SPORTS. The SRtRC School Competition is the largest equalities themed competition for schools in England and it is so exciting that EA SPORTS are helping us take it to the next level. The entries in the competition are always original, creative and inspirational. It is fantastic that EA SPORTS are providing a platform through the FIFA 23 game for Lina’s artwork to inspire millions of players across the world and helping to spread a strong anti-racism message.”
Q+A with Lina Reid, Winner of the EA SPORTS “It’s in the Game”
How was the experience of taking part in the Show Racism the Red Card School Competition?
It was really surprising. I thought there would be lots and lots of people entering the competition, so I was really surprised to win.
What is the meaning behind your artwork?
It was supposed to be a clover. As in, all skin colours are lucky no matter what colour they are.
What would you like people to learn from your art?
That not everything looks as it seems. That everyone is equal, and you can’t treat people differently just because of their skin colour.
How do you feel about your artwork reaching millions via EA SPORTS FIFA 23?
Very, very, very happy. I’d never imagined that many people would be seeing it.
Would you recommend people taking part in the Show Racism the Red Card School Competition and why?
Yes, because it’s good to stand up for people’s rights.
The competition was open to schools across England, Scotland and Wales, with physical copies of games from across the EA portfolio, awarded to other winners.
It is the second initiative between EA SPORTS™ and Show Racism the Red Card, following the publication of a comic book, featuring Leicester City’s Hamza Choudhury, that highlighted South Asian representation in football. To view a digital copy of the magazine, head here.
